Thought Leadership

Fixing The Missing Link To Your Customers: How To Create An Operational Purpose Statement [video]


This is the fourth instructional video in the Anatomy of Purpose Video series. It shows you how to create an operational purpose statement.

An operational purpose statement?

How Do You Lead Change? It’s All In The Definition

Because the world is changing fast, leading change is perhaps the critical leadership capability.

Leading change requires creating experiences for people that reveal new possibilities, while uniting them to drive strategies that harness the resources to win in the marketplace. It requires optimizing the culture of an organization while making investments to drive business growth – simultaneously.