CEOs praise Navigate the Swirl
A clearheaded guide that can help scientists become entrepreneurs and build businesses. Our conversations with Richard brought clarity and focus to our teams, driving 26% growth annually over 10 years.
Steve Sun and Amy Liao
Cofounders, Genewiz (now part of Azenta Life Sciences)
I’ve built three companies using Richard’s framework. His practical advice is as simple as it is uncommon. The results: 5-year annual compounded growth in excess of 55%. And everyone is infinitely more productive and just plain happier.
Joseph Koffman
Founder and Chairman, Abe’s Vegan Muffins
The 7 Crucial Conversations is a unique model for organizations to grow and innovate in a team-based way with a powerful transformation accelerator.
Penny Pennington
Managing Partner, Edward Jones
Move your organization from lots of conversations going nowhere to the right conversations moving in the right direction. Richard’s book is essential for leaders navigating an ever-changing environment.
Hank Izzo
GM and CMO, Mars Inc.
Download The First Two Chapters Now


What's inside?
Frame the Right Challenge
Learn the key to understanding how to navigate the swirl.
Practice the Art of Alignment
How to create a culture of alignment, not agreement.
Do the Right Thing
And avoid common pitfalls in leading change
Choose the Right Approach
Explore a change management framework to prioritize business performance.
Visualize Your Business
Roles, capabilities, interdependencies, investment priorities.
Leadership
Inspire and guide people through a complex learning journey.