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Enterprise Strategy Map

Enterprise Strategy Map

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Enterprise Strategy Map refers to a system of strategy documents that captures the critical dimensions and objectives of a company’s enterprise strategy. Businesses segments and functional capabilities strategies should align with enterprise objectives. This cascade of strategy documents may include:

  1. Enterprise Purpose
  2. Enterprise Culture
  3. Enterprise Brand Promise
  4. Enterprise Value Promise
  5. Target Market Scope
  6. Business Segment Scope
  7. Product and Service Scope
  8. Enterprise Capabilities and Basis for Competitive Advantage 9. Enterprise Operating Model/Organizational Structure
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