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Influence Analysis

Influence Analysis

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Influence Analysis refers to assessing the levels of influence in a Stakeholder and Customer Analysis as a basis for planning how to best lead change. Influence can be of two kinds. Power to promote: some roles will have the power to promote your purpose and solutions. These will be the target partners in your coalition who you will need to assist you in selling or advocating internally or externally. Power to block: some roles will have the power to block your purpose and solutions. These will be a target audience for your change narrative and to influence through your guiding coalition. The roles with the most influence will have both the power to promote and block. These will be your target customers. This links to Activating Purpose crucial conversation.

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