Our website uses cookies from third parties like Google Analytics and Youtube, to improve your experience. By using the website, you consent to the use of cookies. 

Seven Crucial Conversations

Seven Crucial Conversations

« Back to Glossary Index

Seven Crucial Conversations (the 7CCs®) is a system of thought for building teams and growing and scaling companies toward competitive advantage through an optimal sequence of crucial conversations. This sequence aligns with the natural path of the three domains of change. As such, the 7 Crucial Conversations are a road- map for transforming teams and companies. They include:

  1. Activating Purpose
  2. Driving Focus
  3. Shifting Mindset
  4.  Specifying Capabilities and Roles
  5. Streamlining Interdependencies
  6. Aligning Strategies
  7. Implementing Initiatives

These Seven Crucial Conversations play several roles in the journey of a team and organization. They establish the key conditions that a transformational template is based on. Each conversation includes specific ways of working that outline the basic ways in which the team is are going to interact and work together, becoming a shared language for a team’s performance and growth.

« Back to Glossary Index