- Channels/Channel Partners: Resell or deliver your products and services.
- Clients/End Users: Use your products and services.
- Payers/Buyers: Pay for your products and services. It could be the same as clients/end users, but not necessarily.
- Gatekeepers: Control access to channels, clients/end-users, and payers.
- Influencers: Influence the choices of other roles.
- Markets/Personas: Types of customers that are grouped by similar attributes for focus and influence.
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