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System of Customers

System of Customers

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System of Customers refers to the roles that different customers play at the center of the business triangle. Types of customers in this system include:

  • Channels/Channel Partners: Resell or deliver your products and services.
  • Clients/End Users: Use your products and services.
  • Payers/Buyers: Pay for your products and services. It could be the same as clients/end users, but not necessarily.
  • Gatekeepers: Control access to channels, clients/end-users, and payers.
  • Influencers: Influence the choices of other roles.
  • Markets/Personas: Types of customers that are grouped by similar attributes for focus and influence.

See Stakeholder and Customer Analysis.

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