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About the Book

"Move your organization from lots of conversations going nowhere to the right conversations moving in the right direction. Richard’s book is essential for leaders navigating an ever-changing environment"
Hank Izzo
GM and CMO, Mars Inc.

Navigate The Swirl: 7 Crucial Conversations for Business Transformation

How often do people in your company ask themselves, “Why are we stuck…I know why…just can’t say it out loud? ‘Do you know where we are going?’ ‘Why is every priority, priority one?’ ‘How do we move forward effectively?’ ‘What does this change mean for me?”

In many organizations, these questions go unanswered because leaders and their teams are just too busy keeping up to take the time to address and focus on them.

This, unfortunately, is the Swirl – an absorbing state of inertia that is common in many organizations. There is always another problem to solve, pain point to acknowledge, issue to fix, turf battle to win, drama to ameliorate, or political challenge to overcome.

The Swirl causes people to have a hopeless sense of working without purpose – and keeps leaders awake at night feeling ill-equipped to resolve these critical issues or make the most important business decisions.

Our new book, Navigate the Swirl by Richard Hawkes, CEO of Growth River, is the antidote to the Swirl. It provides a navigational chart for moving beyond this state of stagnation to build highly engaged, high-performing organizations and teams.

The book, like our core process, centers on the Seven Crucial Conversations, a series of ongoing, intentional conversations that help people align and reimagine the “social systems” in which they work.

Richard Hawkes takes readers on a step-by-step journey, showing them how to apply the Crucial ConversationsActivating Purpose, Driving Focus, Shifting Mindset, Specifying Roles and Capabilities, Streamlining Interdependencies, Aligning Strategies, and Implementing Initiatives – to build thriving, adaptable organizations.

"Richard’s insightful frameworks link strategy, structure, capabilities, and roles. For leaders faced with the ‘Red Queen Principle’—where all run faster but get nowhere—here is a valuable toolkit to realign for growth"
Ravi Aron, PhD,
Professor, Senior Fellow, CT Bauer College of Business, University of Houston

Media Coverage

Navigate the Swirl: 7 Conversations for Transformation
July 18, 2022
Hawkes uses an unusual but apropos word to define the constant change that most business leaders face: “the Swirl.” The term acts as an anchor in an absorbing business book that brilliantly addresses how to cope with the turbulence of change, culminating in “seven...
7 Crucial Strategies to Facilitate Competitive Business Transformations
May 24, 2022

Hawkes uses an unusual but apropos word to define the constant change that most business leaders face: “the Swirl.” The term acts as an anchor in an absorbing business book that brilliantly addresses how to cope with the turbulence of change, culminating in “seven...

Navigating Organizational Growth, Part 1 Activating Purpose: Step one in building high-performing teams
May 13, 2022
The amount of ink that has been spilled in an effort to improve the performance of teams is daunting. And yet, we forge ahead. Why? Because any little advantage in the quality and performance of teams is like discovering a vein of gold in the walls of a business...