Fixing The Missing Link To Your Customers: How To Create An Operational Purpose Statement [video]


This is the fourth instructional video in the Anatomy of Purpose Video series. It shows you how to create an operational purpose statement.

An operational purpose statement?

It is the fourth kind of purpose statement. Mission, Vision, and Values Statements cover important ground. But they don't tell you who your customers are, and what value you are in the business of providing them.

The video will take you deeper. I'll just say now that it is the absense of an operational purpose that creates all manner of chaos and friction on teams, and in businesses and organizations.