To clarify their operational purpose, we often ask clients to clarify their target customer.
Our services are structured to support clients with these characteristics:
1. Key Demographic Factors?
- Function, business, division and enterprise leaders.
- Mid- to large businesses with executive teams that have formal functional roles (e.g., CEO, CFO, SVP).
- Have dispersed teams across multiple geographic locations.
2. Key Psychographic Factors?
- Are serious about their own careers in business and want to win.
- Believe in the power of collaboration and teams.
- Are attracted to systems and models that make them more organized and productive.
- Are not afraid of complexity and hard work.
- Value working with experts.
3. Pressing Need That Drives Them To Seek Change Leadership Expertise?
- See opportunities for change that others may not and have chosen to do something about it.
- Are grappling with significant business and/or political complexity.
- Feel like they are missing the right concepts, analytical frameworks or language so others will buy-in.
- Have a solid case for change but are unsure how to get other’s to pay attention, listen and buy-in.
- Have been asked to drive (or desire to drive) a major change initiative that will require a plan and new skills.
- Are interested in opportunities to develop their skills.
4. What Motivates Them To Purchase?
- A well-defined practical high quality service at a fair price.
- A price point that fits in a typical training and leadership development budget.
- A service that they can see and to some extent try before they buy.
- A service backed up by real expertise — one-on-one coaching.
- A clear, easy to understand buying process.
- Support in creating the collateral (and tools) to influence others.
- Flexibility to modify the program to suit their needs.
- Designed to fit into a busy schedule with travel.