Choose the right investment that creates competitive advantage

..and mitigate the politics with compelling logic?

How do you choose which investments are right ones?

Which investments create the greatest competitive advantage?

The Four Metrics for Competitive Advantage were created to help leaders navigate these questions.

The root question is: what are the ideal outcomes from an optimal business investment?

Here are four:

  1. 100% share of a target market
  2. No constraints to meeting demand
  3. No significant business risks
  4. Above average returns

The Four Metrics for Competitive Advantage are an application of this logic to help you choose optimal business investments.

Read our white paper:

  • Follow a case study that applies the Four Metrics for Competitive Advantage.
  • Learn how to decide between two competing investments.
  • Align your team behind the winning logic for your choice.

Download Seven Crucial Conversations Infographics

Choose the right investment that creates competitive advantage

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